It’s the week before the greatest party on the planet: Carnaval in Brazil. Everybody knows the spectacular displays and beautiful dancing people that this brings, but Carnaval is also one giant excuse for the whole country to socialize and meet new people.
So it’s really fitting that as Brazil – which is Badoo’s biggest market with over 10 million people using the site every month – gears up for next’ week’s extravaganza, Badoo pays a visit to the São Paulo edition of Social Media Week. Alice Bonasio from our Marketing team spoke on SoLoMo, about how Social networks need to incorporate local interest in their mechanics to remain relevant to users, and how mobile facilitates this combination. We also talked about the way in which the friendly and sociable nature of Brazilians is a perfect match for Badoo’s fun, flirty and adventurous service.
It’s been one hectic week with dozens of interviews and articles published about Badoo in Brazil, showing that the love affair of Brazilians with Badoo is still very much alive. We love you too, brasileiros!
Take a look at this really cool video of Badoo at Sao Paulo Social Media Week and keep checking our YouTube channel for more SMWSP content coming soon!
By: Alice Bonasio