Badoo has been recognized by many in the industry for its successful freemium monetization model, meaning that we generate revenues through user subscriptions for premium features and micro-payment services (things like virtual gifts), rather than just relying on advertising. And as a profitable and rapidly growing company, this model has worked well for us. However, we’ve always said we were open to the idea of running advertising on our site one day, but only if we could do it in a way that was useful, appealing, and attractive to our users. And we think we’ve now figured that out.
So we’re pleased to announce that we’re now trialing the placement of ads on Badoo in certain countries - the UK, Ireland, Germany, Netherlands and France - as a precursor to rolling out a global ad platform later this year. Advertisers anywhere in the world can now contact us to discuss ad placements in the countries listed above.
We think it’s a pretty attractive proposition. After all, more than 150 million people around the world have signed up for Badoo, and we continue to grow apace. It’s quick and easy to sign up, and you can engage with Badoo users and the Badoo brand in a variety of ways. Find out more at badoo.com/advertising.