Today is a really exciting day for Badoo, as we are taking the covers off our first-ever advertising campaign, starring 26 lucky people from our recent “Badoo Project” event in New York. The ad campaign officially launches today, and will run all over New York, as well as online, throughout May.
The theme? Well, just like on Badoo, everyone starring in our ads wants to meet new people, and they all want something different out of the experience. So we’re showcasing that in a fun way, as well as highlighting everyone’s individual style!
We picked a great mix of outdoor ads (think painted billboards, taxi-tops and underground cars), as well as some pretty funny videos that represent the people and personalities on Badoo.
For our 26 finalists, it’s like starring in the ultimate online profile picture!
Check out one of the ads below, and if you’re in New York, look out for them on a billboard near you!