We are up to something big, Badooers. Over the past four months we have been working hard to organize the biggest photo shoot that’s ever rocked New York City. It’s called “The Badoo Project” and it’s our way of saying a big “hello” to the Big Apple.
From March 22-24, Badoo will be hosting four of the hottest photographers in America – they’ve worked with the likes of Katy Perry, Justin Bieber, Kelly O and Kings of Leon and appeared in all the big titles, from GQ to Vogue – as they take on their biggest creative challenge yet: giving 1000 New Yorkers their ultimate online profile picture.
While everyone who attends the shoot will take home their picture, here’s the best bit. Badoo will shortlist 22 of the best portraits, based on personality, energy and individuality and give those finalists the opportunity to introduce themselves to NYC in their own special way; by appearing on billboards, posters and even the side of buildings, around the streets of New York during April. We're also going to crowdsource two more winners, letting the public vote for their favorite photos via Facebook, and taking our finalist tally to 24.
The Badoo Project promises to be an awesome party, a chance to get a unique (and professional) profile pic taken, and a great way to meet up, chat up and – potentially – pair up with new people for fun. It’s also a chance for new Badooers to show off their personality in a very cool and creative way, and we might even have one or two celebrity guests up our sleeve…
Stay tuned for more from the Badoo Project as it unfolds, starting this Thursday!